Richard Cobcroft
Initially a biochemist, Richard joined the pharmaceutical industry straight out of university in New Zealand. His career has taken him to the US, Asia and Europe – and a push bike took him around Britain; but that’s another story. A head-hunter and healthcare education brought him to Australia, where his expertise is in working strategically across client brands to ensure that every avenue of promotion is working effectively and in concert.
Richard has passionate views on healthcare education, and it shows in the team he has built and in the campaigns the ZEST team produces.
In his spare time, Richard is involved in education of a different kind – as an age manager for his son’s Nippers group. After growing up in, Auckland, the city of sails, Richard has swapped canvas for outboard to ride the break at the weekends as a surf rescue boat driver.