What’s happening in 2009
Wednesday, January 28th, 2009 by Fiona GriggHappy New Year and welcome to our first blog for 2009! January is always a busy time for us here at ZEST, as we prepare materials for our clients’ cycle meetings and complete the finishing touches to new programs and educational activities that will be rolled out when the reps get back on the road. We’ve also been working on a number of ZEST initiatives that we’re very excited about. We understand that it’s important for you to measure performance and ROI on the projects, so we’ve given a lot of thought to how we can capture this information in a systematic and meaningful way. I won’t say anything more for now, but look out for our ZEST Performer initiative, launching next month.
Also coming soon is our new look website, which will feature improved navigation, updated information and some rather spiffy photos of the ZESTers!
Like everyone else, we’re not immune to New Year’s resolutions and the ZEST Wellbeing program for our team has kicked off with vigour (think healthy eating, massage, yoga…). And we’re proud to have entered out first team in this year’s Corporate Triathlon. We also promise to blog a little more frequently, sharing insight and ponderings from the world of healthcare and medical education. It promises to be an interesting year as the globe moves into uncharted territory in the financial sector and we wait to see what impact the far reaching consequences seen in the Northern hemisphere will have on us here in Australia. We encourage you to join in the discussion and comment, query and challenge the blogs we post – we love a lively debate! We wish you a happy and successful year and look forward to working with you in the coming months
ZEST Healthcare Communications specialises in the creation of medical education programs and materials designed to inform and educate healthcare professionals and consumers. Our materials run across all media, including the latest in online technologies. The strategic intent of these programs and materials is to positively transform the way people think about a disease area or brand.