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September 26th, 2007  |
Pressure on for Australian pharmaceutical companies to talk to consumers online?by Fiona GriggSteven Lewis of ZEST Digital, sister company to ZEST Healthcare, has written an interesting post on the increasing level of online discussion amongst consumers about pharmaceutical products. Medicines Australia’s Code of Conduct prohibits pharamceutical companies contributing to that discussion. The reality is, however, that patients are giving each other unqualified medical advice. Should the Code change to allow pharamceutical companies to take part in the conversation? This opens up a whole can of worms. Steven’s article is here.
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